storageland - Board Report FY26
July 2025 - June 2026 · 675 Beaufighter Ave, Archerfield · prepared 9 July 2026
ORGANIC CLICKS 3x IN 12 MONTHSBusiness at a glance (as at 9 July 2026)
Organic search clicks - 12 months (Google Search Console)
3,726 clicks for the year. Flat until February, then the SEO program (title rewrites, suburb pages, blog engine, review schema) kicked in: March onward is 4 straight months of growth, and June's 622 is 3.4x December. The June figure is a new all-time high.
Search impressions - 12 months
725K impressions for the year - June alone (153K) exceeds the entire Oct-Feb stretch combined. Google is now showing Storage Land for far more searches, including big-volume "near me" terms it never surfaced for before March.
Year on year
Search Console history for this property begins 11 February 2025, so March-June is the clean like-for-like window. On that window, clicks nearly tripled and impressions more than tripled year on year.
Where customers come from
New-customer attribution (Storeganise sign-up survey). Organic search is the single biggest acquisition channel and drives ~40% of revenue - earned traffic, not paid.
Google Business Profile - June
Local pack is a second front door: 103 people asked Google for directions to the yard in June alone.
Competitive position
Search visibility (Semrush, QLD)
2.5x the visibility of Storage King (a national brand) on tracked Brisbane storage keywords. 75 of 98 tracked keywords rank top 10; 22 rank top 3.
Google reviews
183 of 184 reviews are five stars, zero unreplied. Review velocity is healthy (9 in the last 30 days) - this powers both the local pack and the star snippets in search results.
Strategic highlights
AI assistants now send traffic
"AI Assistant" entered GA4's top 10 channels for the first time in June - 66 sessions. The llms-txt and AI-readability work positioned us early for where search is heading.
Efficient growth
Traffic tripled while ad spend fell from ~$2K to ~$850/mo. Organic now does the heavy lifting; paid is a targeted top-up on container demand only.
Capacity is the next constraint
20ft containers are 95% occupied with just 4 sellable units left. Expansion plan: 24 further 20ft units to place. Marketing tilts to vehicle/caravan bays (8 open, 11 held offline) meanwhile.
Watch items & actions taken
| Item | Status |
|---|---|
| Caravan page decline (cannibalisation across 5+ pages) - near-me content + internal link consolidation shipped, reindexed | Fixed 3 Jul |
| CTR structurally low (0.4%) - rankings outgrew titles/snippets; suburb cluster ranks top 10 with near-zero clicks | Ongoing program |
| Average position drift (18 → 20) - artefact of long-tail impression expansion, clicks still rising | Healthy |
| Unpaid/overdue balances $13,366 across 46 accounts (up from $5,882 / 23 - jumped mid-July, chase urgently) | Action |